Net Cafe, a TV show in the 90’s, did an episode on music and the web with a really good interview of my old friend Dan Prothero, along with a cringe worthy interview of my brother Peter and me.
The clip of my brother and me starts 7 minutes in. Way back machine, indeed.
Internet advertising works best when anyone can produce a simple ad. This was first shown with Doubleclick ceding ad prominence to Google and now it will be shown in internet video with blip.tv’s new DIY ad program.
It doesn’t appear to be as advanced as what I proposed – bidding for ad placement, different ads served to different users, with green screened product placement ala in-game ads. However, that will emerge. Count on it.