turntable / as the table turns » Uncategorized http://turntablemedia.com/blog experiences / observations / ideas / inspiration Mon, 24 Aug 2009 10:09:21 +0000 en hourly 1 http://wordpress.org/?v=3.1 iDose http://turntablemedia.com/blog/2007/08/15/idose/ http://turntablemedia.com/blog/2007/08/15/idose/#comments Wed, 15 Aug 2007 01:35:16 +0000 Philip http://turntable.com/blog/2007/08/15/idose/ In the spirit of 37 Better, Adapative Path have answered an open letter to Steve Jobs to design a better insulin pump.

They’ve detailed their whole concept development process for their proposed “Charmr” prototype (I’m sure the working name must have been iDose).

It’s a really outstanding case study of rapid prototyping. They even produced an informercial for it that tells the story in an emotionally compelling narrative.

]]> http://turntablemedia.com/blog/2007/08/15/idose/feed/ 1 Economics of free http://turntablemedia.com/blog/2007/05/14/economics-of-free/ http://turntablemedia.com/blog/2007/05/14/economics-of-free/#comments Mon, 14 May 2007 11:55:23 +0000 Philip http://turntable.com/blog/2007/05/14/economics-of-free/ This piece on the Economics of Free does a nice job of summarizing how people thrive by giving it away:

So, the simple bulletpoint version:

1. Redefine the market based on the benefits
2. Break the benefits down into scarce and infinite components.
3. Set the infinite components free, syndicate them, make them easy to get — all to increase the value of the scarce components
4. Charge for the scarce components that are tied to infinite components

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