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	<title>turntable / as the table turns &#187; predictions</title>
	<atom:link href="http://turntablemedia.com/blog/category/predictions/feed/" rel="self" type="application/rss+xml" />
	<link>http://turntablemedia.com/blog</link>
	<description>experiences / observations / ideas / inspiration</description>
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		<title>Meanwhile</title>
		<link>http://turntablemedia.com/blog/2009/06/30/meanwhile/</link>
		<comments>http://turntablemedia.com/blog/2009/06/30/meanwhile/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 02:55:24 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[predictions]]></category>
		<category><![CDATA[xero]]></category>

		<guid isPermaLink="false">http://turntablemedia.com/blog/?p=356</guid>
		<description><![CDATA[I went back to the USA for the first time in 7.5 years &#8211; I had an awesome trip! I presented at the Web 2.0 Expo in San Francisco Xero won two Webby awards I turned 40 I&#8217;m sporadically Twittering I&#8217;m addicted to Word Scramble on the iPhone I&#8217;ve been on a roll reading good [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li>I went back to the USA for the first time in 7.5 years &#8211; I had an awesome trip!</li>
<li>I presented at the <a href="http://is.gd/lvO6" target="_blank">Web 2.0 Expo</a> in San Francisco</li>
<li>Xero won <a href="http://blog.xero.com/2009/05/xero-wins-webbys/" target="_blank">two Webby awards</a></li>
<li>I turned 40</li>
<li>I&#8217;m sporadically <a href="http://twitter.com/skyrize" target="_blank">Twittering</a></li>
<li>I&#8217;m addicted to <a href="http://www.zynga.com/games/index.php?media=iphone&amp;game=wordscramble" target="_blank">Word Scramble</a> on the iPhone</li>
<li>I&#8217;ve been on a roll reading <a href="http://is.gd/1cy77" target="_blank">good books</a> with a common theme: non-fiction, history, mostly about the American northeast (where I grew up), many about epic pioneers of industry overcoming impossible odds, usually involving some element of thrilling suspense and murder</li>
<li>We&#8217;re doing some long overdue renovations to our house. In the clean up, I found a box of <a href="http://web.archive.org/web/20010107135500/turntable.com/merch-tapes.shtml" target="_blank">mixtapes</a> that I&#8217;m now dubbing to MP3. Reminds me of this <a href="http://news.bbc.co.uk/2/hi/uk_news/magazine/8117619.stm" target="_blank">article about the Walkman</a>. Some of the tapes I found go back to my high school days!</li>
<li>I still need to upload my predictions for 2009 that I presented at the start of the year. I&#8217;ve already nailed some of my biggies!</li>
<li>Coming up: I&#8217;ll be speaking at <a href="http://wordcamp.org.nz/" target="_blank">WordCamp in Wellington</a> and <a href="http://south09.webdirections.org/program/design#lessons-in-rapid-prototyping" target="_blank">Web Directions in Sydney</a>.</li>
</ul>
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		<title>I predict 2009&#8230;</title>
		<link>http://turntablemedia.com/blog/2009/01/16/i-predict-2009/</link>
		<comments>http://turntablemedia.com/blog/2009/01/16/i-predict-2009/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 08:09:03 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[predictions]]></category>

		<guid isPermaLink="false">http://turntablemedia.com/blog/?p=337</guid>
		<description><![CDATA[Theoretically, I hold the title for &#8216;Visionary of the year 2008&#8242;. How well did I do? Can I hold my title? Will Kiwis re-elect a tall poppy? Come along to this year&#8217;s Unlimited Potential &#8216;Blogger&#8217;s Predict 2009&#8242; event. Price: FREE (price includes free pizza and beer!!) When: Tuesday 29 January 2009, 5:30pm Where: Wellington Chamber [...]]]></description>
			<content:encoded><![CDATA[<p>Theoretically, I hold the title for <a href="http://turntablemedia.com/blog/2008/02/01/crowning-achievement/">&#8216;Visionary of the year 2008&#8242;</a>. </p>
<p>How well did I do? Can I hold my title? Will Kiwis re-elect a tall poppy? Come along to this year&#8217;s<a href="http://up.org.nz/predictions-2009/" target="_blank"> Unlimited Potential &#8216;Blogger&#8217;s Predict 2009&#8242; event</a>. </p>
<p><strong>Price: FREE (price includes free pizza and beer!!)</strong><br />
<strong>When</strong>: Tuesday 29 January 2009, 5:30pm<br />
<strong>Where:</strong> Wellington Chamber of Commerce, Level 28, The Majestic Centre, 100 Willis Street, Wellington</p>
<p><iframe width="425" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;q=100+Willis+St,+Wellington+Central,+Wellington+6011,+New+Zealand&amp;sll=37.0625,-95.677068&amp;sspn=38.22949,65.654297&amp;ie=UTF8&amp;cd=1&amp;geocode=FU78if0dDNpqCg&amp;split=0&amp;ll=-41.277355,174.778748&amp;spn=0.008868,0.016029&amp;z=14&amp;iwloc=addr&amp;output=embed&amp;s=AARTsJppg92EWbGblFdM77TKWCY_SEO95w"></iframe><br /><small><a href="http://maps.google.com/maps?f=q&amp;source=embed&amp;hl=en&amp;q=100+Willis+St,+Wellington+Central,+Wellington+6011,+New+Zealand&amp;sll=37.0625,-95.677068&amp;sspn=38.22949,65.654297&amp;ie=UTF8&amp;cd=1&amp;geocode=FU78if0dDNpqCg&amp;split=0&amp;ll=-41.277355,174.778748&amp;spn=0.008868,0.016029&amp;z=14&amp;iwloc=addr" style="color:#0000FF;text-align:left">View Larger Map</a></small></p>
]]></content:encoded>
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		<title>1996 calling</title>
		<link>http://turntablemedia.com/blog/2009/01/09/1996-calling/</link>
		<comments>http://turntablemedia.com/blog/2009/01/09/1996-calling/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 03:53:52 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://turntablemedia.com/blog/?p=270</guid>
		<description><![CDATA[I never thought I&#8217;d see this again! Net Cafe, a TV show in the 90&#8242;s, did an episode on music and the web with a really good interview of my old friend Dan Prothero, along with a cringe worthy interview of my brother Peter and me. The clip of my brother and me starts 7 [...]]]></description>
			<content:encoded><![CDATA[<p>I never thought I&#8217;d see this again!</p>
<p><a href="http://www.archive.org/details/netcafe" target="_blank">Net Cafe</a>, a TV show in the 90&#8242;s, did an episode on music and the web with a really good interview of my old friend <a href="http://en.wikipedia.org/wiki/Dan_Prothero" target="_blank">Dan Prothero</a>, along with a cringe worthy interview of <a href="http://wherespedro.com/" target="_blank">my brother Peter</a> and me.</p>
<p>The clip of my brother and me starts 7 minutes in. Way back machine, indeed.</p>
<p><embed src="http://www.archive.org/flow/FlowPlayerLight.swf?config=%7Bembedded%3Atrue%2CshowFullScreenButton%3Atrue%2CshowMuteVolumeButton%3Atrue%2CshowMenu%3Atrue%2CautoBuffering%3Atrue%2CautoPlay%3Atrue%2CinitialScale%3A%27fit%27%2CmenuItems%3A%5Bfalse%2Cfalse%2Cfalse%2Cfalse%2Ctrue%2Ctrue%2Cfalse%5D%2CusePlayOverlay%3Afalse%2CshowPlayListButtons%3Atrue%2CplayList%3A%5B%7Burl%3A%27nc110%5Fmusic%2Fnc110%5Fmusic%5F512kb%2Emp4%27%7D%5D%2CcontrolBarGloss%3A%27high%27%2CshowVolumeSlider%3Atrue%2CbaseURL%3A%27http%3A%2F%2Fwww%2Earchive%2Eorg%2Fdownload%2F%27%2Cloop%3Afalse%2CcontrolBarBackgroundColor%3A%270x000000%27%7D" width="480" height="381" scale="noscale" bgcolor="111111" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" allowNetworking="all" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed></p>
]]></content:encoded>
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		<title>robot takeover: do you need more proof?</title>
		<link>http://turntablemedia.com/blog/2008/04/02/robot-takeover-do-you-need-more-proof/</link>
		<comments>http://turntablemedia.com/blog/2008/04/02/robot-takeover-do-you-need-more-proof/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 21:12:49 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[predictions]]></category>
		<category><![CDATA[robots]]></category>

		<guid isPermaLink="false">http://turntablemedia.com/blog/2008/04/02/robot-takeover-do-you-need-more-proof/</guid>
		<description><![CDATA[robot dog self assembling robots luke arm]]></description>
			<content:encoded><![CDATA[<p>robot dog<br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/W1czBcnX1Ww&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/W1czBcnX1Ww&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>self assembling robots<br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/SkvpEfAPXn4&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/SkvpEfAPXn4&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>luke arm<br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/R0_mLumx-6Y&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/R0_mLumx-6Y&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
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		<title>Crowning achievement</title>
		<link>http://turntablemedia.com/blog/2008/02/01/crowning-achievement/</link>
		<comments>http://turntablemedia.com/blog/2008/02/01/crowning-achievement/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 21:05:56 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[mapping]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://turntablemedia.com/blog/2008/02/01/crowning-achievement/</guid>
		<description><![CDATA[If George can anoint himself &#8220;The Decider&#8221; then I can confidently take the title of &#8220;The Predictor&#8221;. I was just crowned (literally, I have the tiara to prove it) 2008 Visionary Of The Year by Unlimited Potential. Which is pretty impressive, considering it happened in the first month of 2008. It was another fun event [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://turntablemedia.com/blog/wp-content/uploads/2008/02/tiara-boy.jpg' alt='Visionary of the Year' /></p>
<p>If George can anoint himself &#8220;The Decider&#8221; then I can confidently take the title of &#8220;The Predictor&#8221;. I was just crowned (literally, I have the tiara to prove it) <em>2008 Visionary Of The Year</em> by Unlimited Potential. Which is pretty impressive, considering it happened in the first month of 2008. </p>
<p>It was another fun event and my fellow predictors had plenty of prescient and witty insights. Hopefully UP will post all the predictions somewhere.</p>
<p>The following is my outlook on the year to come. It contains a fair dose of wishful thinking, but sometimes technology and events do sneak up on you quicker than you expect.</p>
<blockquote><h2>2007 Greatest hits and misses</h2>
<p><strong>DRM finally goes away </strong><br />
Hit. Woot!</p>
<p><strong>Wellington weather will be shit</strong><br />
Miss. Woot!</p></blockquote>
<blockquote><h2>2007 Report card</h2>
<p><strong>User generated video advertising</strong><br />
Good progress: LiveRail, BrightRoll, YuMe, Adap.tv, VideoEgg, Adotube, Google/YouTube</p>
<p><strong>Enterprise SaaS</strong><br />
Good progress: Netsuite IPO, Force.com</p>
<p><strong>Web OS</strong><br />
Good progress: Macbook Air, gOS, CloudBook<br />
<strong></p>
<p>Mobile Media Centers</strong><br />
Not so much: iPhone + Apple TV</p></blockquote>
<blockquote><h2>2008 Better mobile experiences</h2>
<p>3G iPhone with GPS, still won&#8217;t be available in NZ</p>
<p>Mesh networks start catching on thanks to Wireless USB (WUSB)</p>
<p>Somebody will provide a standard wifi billing platform (think OpenID + Paypal)</p>
<p>Presence detection gets real, gets fun:<br />
get pinged when social network in proximity,<br />
&#8220;scan&#8221; a party, cafe, club, biz conference to see profiles,<br />
mixing and mingling privately while standing in a crowded room</p></blockquote>
<blockquote><h2>2008 Hyperlocal on the homefront</h2>
<p>Oil nears $200 a barrel, travel increasingly becomes a luxury,<br />
people start thinking and acting a lot more local</p>
<p>Biofuels start becoming more efficient, demand surges<br />
Aqua Flow becomes a leading provider</p>
<p>Working and learning from home becomes more and more of a necessity, collaborative web applications thrive in response</p>
<p>Lending networks thrive, microloans help ease economic turbulence</p>
<p>Home bio scanners start to hit the market &#8211; letting people scan food, detect viruses and germs, capture and analyse medical data, send data to a remote expert for further analysis</p></blockquote>
<blockquote><h2>2008 <strike>Geeks</strike> Robots rule the earth</h2>
<p>Portions of Google Earth and Streetside become available as realtime video</p>
<p>Mashed on top of this &#8220;open surveilance&#8221; framework will be<br />
massively multiplayer game experiences</p>
<p>Hardware widgets and software widgets will converge producing very hackable, very personalised, interoperable device components (Buglabs, ThingM, Chumby)</p>
<p>New software driven materials interactively, physically reshape on command</p>
<p>2008 will go down in history as the year the robot uprising started taking shape</p></blockquote>
<blockquote><h2>2008 Politics</h2>
<p>Obama wins by a landslide</p>
<p>Helen wins (barely)</p>
<p>Kerry resigns in disgrace over conflicts-of-interest scandal</p>
<p>Tom Beard becomes the new mayor!</p></blockquote>
<p>Finally, in my acceptance speech I predicted that next year the panel will include a woman!</p>
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		<title>Looking UP in 2008</title>
		<link>http://turntablemedia.com/blog/2008/01/22/looking-up-in-2008/</link>
		<comments>http://turntablemedia.com/blog/2008/01/22/looking-up-in-2008/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 04:29:03 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[predictions]]></category>

		<guid isPermaLink="false">http://turntablemedia.com/blog/2008/01/22/looking-up-in-2008/</guid>
		<description><![CDATA[It&#8217;s been a great start to 2008. We had a gadget filled Xmas: Nintendo DS Lite, Leapster, Eyeclops, a head mounted video camera, and an OLPC. After Xmas I spent a week doing some long overdue gardening (weeding, to be more accurate). Which is where I came across this beauty! Then the family hopped on [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a great start to 2008. We had a gadget filled Xmas: <a href="http://www.nintendo.com/ds" target="_blank">Nintendo DS Lite</a>, <a href="http://www.leapfrog.com/en/families/leapster/leapster_learning0/leapster.html" target="_blank">Leapster</a>, <a href="http://www.eyeclops.com/" target="_blank">Eyeclops</a>, <a href="http://www.amazon.com/gp/product/B000F5FKHI" target="_blank">a head mounted video camera</a>, and an <a href="http://laptop.org/laptop/" target="_blank">OLPC</a>. </p>
<p>After Xmas I spent a week doing some long overdue gardening (weeding, to be more accurate). Which is where I came across <a href="http://flickr.com/photos/philip/2154345822/" target="_blank">this beauty</a>!</p>
<p>Then the family hopped on the Interislander to spend two awesome weeks off-the-grid at the top of the South Island. We camped for a week and then we shared a holiday house on the Marlborough Sounds the week after. </p>
<p>To top it off, Emory and I conducted our own personal Amazing Race to see <a href="http://turntablemedia.com/blog/2007/02/15/the-sound-of-the-police/" target="_blank">the Police</a> in Auckland. We started with a ferry crossing, rushing to the airport, buying tickets, jumping on a plane, booking a hotel, rushing by taxi to the concert, then we spent most of the concert in an ambulance.</p>
<p>Expect a big update to <a href="http://flickr.com/photos/philip" target="_blank">my Flickr site</a> this week.</p>
<h2>What&#8217;s UP 2008?</h2>
<p>Last year I participated in the &#8216;What&#8217;s UP&#8217; predictions event. They&#8217;re having a follow up <a href="http://up.org.nz/predictions-2008/" target="_blank">2008 event</a> and I&#8217;ve been invited back to face <a href="http://www.turntablemedia.com/blog/up/">my predictions</a> and make some new ones. </p>
<p>Last year was great fun, so I definitely recommend it.</p>
<p><strong>Price: FREE (price includes pizza and beer)</strong><br />
<strong>When:</strong> Wednesday 30 January, 2008, 5:30 for a 6:00 start.<br />
<strong>Where:</strong> Wellington Chamber of Commerce, Level 28, The Majestic Centre, 100 Willis Street, Wellington.</p>
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		<title>Webstock Mini &#8211; June 19</title>
		<link>http://turntablemedia.com/blog/2007/06/01/webstock-mini-june-19/</link>
		<comments>http://turntablemedia.com/blog/2007/06/01/webstock-mini-june-19/#comments</comments>
		<pubDate>Fri, 01 Jun 2007 05:50:09 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://turntable.com/blog/2007/06/01/webstock-mini-june-19/</guid>
		<description><![CDATA[There&#8217;s another Webstock Mini coming up on June 19th (my birthday!). The line up looks as great as always: a RoR workshop by the legendary Koz, a tour of Second Life, the low down on Firefox 3, followed by a panel &#8220;debate&#8221;. I happen to be one of the invited panelists for that debate. The [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s another <a href="http://webstock.org.nz/mini-june.php" target="_blank">Webstock Mini</a> coming up on June 19th (my birthday!). The line up looks as great as always: a RoR workshop by the legendary <a href="http://www.koziarski.net/" target="_blank">Koz</a>, a tour of Second Life, the low down on Firefox 3, followed by a panel &#8220;debate&#8221;. I happen to be one of the invited panelists for that debate.</p>
<p>The topic of the debate is &#8220;Web 2.0 is all fizz and no substance&#8221;. I&#8217;m not exactly sure what there is to debate. It seems like a pointless folly to me. I&#8217;m hoping we&#8217;ll have a bit of fun with it.</p>
<p>In the spirit of web 2.0 and user participation, I urge you to contribute to <a href="http://editthis.info/webstock/Main_Page" target="_blank">the wiki</a> I&#8217;ve created for the occasion. I&#8217;m really counting on some user contributions. Please don&#8217;t let me down.</p>
<p>This afternoon I met with my fellow debatrs <a href="http://sandy.terapad.com/" target="_blank">Brenda Leeuwenberg</a> and <a href="http://objectdart.wordpress.com/" target="_blank">Che Tibby</a> to plot our triumph, over lunch at <a href="http://www.kapaisalads.co.nz" target="_blank">Ka Pai</a> (my new favorite lunch venue &#8211; I&#8217;ve eaten there 3 days in a row &#8211; finally yummy, affordable salads in Wellington!).</p>
<p>Maybe we could all do a <a href="http://www.meetup.com/" target="_blank">Meetup</a> prior to Webstock? No flashmobs please.</p>
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		<title>Shift Happens</title>
		<link>http://turntablemedia.com/blog/2007/04/28/shift-happens/</link>
		<comments>http://turntablemedia.com/blog/2007/04/28/shift-happens/#comments</comments>
		<pubDate>Sat, 28 Apr 2007 04:02:53 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[lessons]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://turntable.com/blog/2007/04/28/shift-happens/</guid>
		<description><![CDATA[Found via (via Edurev via Reemer) Here is the back story and source of the video. They&#8217;re currently making an updated version and they want you to contribute your thoughts and questions.]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/ljbI-363A2Q"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ljbI-363A2Q" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>Found via (via <a href="http://edurev.com/blog/2007/03/25/four-videos-of-the-future/" target="_blank">Edurev</a> via <a href="http://reemer.com" target="_blank">Reemer</a>)</p>
<p><a href="http://scottmcleod.typepad.com/dangerouslyirrelevant/2007/01/gone_fischin.html" target="_blank">Here is the back story and source of the video.</a> They&#8217;re currently making an updated version and they want you to contribute your thoughts and questions.</p>
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		<title>Who called it?</title>
		<link>http://turntablemedia.com/blog/2007/04/07/who-called-it/</link>
		<comments>http://turntablemedia.com/blog/2007/04/07/who-called-it/#comments</comments>
		<pubDate>Sat, 07 Apr 2007 08:23:57 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[predictions]]></category>

		<guid isPermaLink="false">http://turntable.com/blog/2007/04/07/who-called-it/</guid>
		<description><![CDATA[When I did my predictions at the What&#8217;s UP 2007 the prediction that seemed to get the most snickering and eyes rolling was my suggestion that &#8220;DRM finally goes away&#8221;. Well, it&#8217;s official. EMI is making their entire catalog available on iTunes completely DRM-free.]]></description>
			<content:encoded><![CDATA[<p>When I did <a href="http://www.turntable.com/blog/up/" target="_blank">my predictions</a> at the What&#8217;s UP 2007 the prediction that seemed to get the most snickering and eyes rolling was my suggestion that &#8220;DRM finally goes away&#8221;. </p>
<p>Well, it&#8217;s official. <a href="http://www.nzherald.co.nz/section/story.cfm?c_id=5&#038;objectid=10432317" target="_blank">EMI is making their entire catalog available on iTunes completely DRM-free</a>.</p>
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		<title>DIY TVC</title>
		<link>http://turntablemedia.com/blog/2007/02/16/diy-tvc/</link>
		<comments>http://turntablemedia.com/blog/2007/02/16/diy-tvc/#comments</comments>
		<pubDate>Thu, 15 Feb 2007 22:30:59 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[read/write]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://turntable.com/blog/2007/02/16/diy-tvc/</guid>
		<description><![CDATA[Well, what do you know? Another of my predictions for 2007 is just now coming to the surface&#8230; Internet advertising works best when anyone can produce a simple ad. This was first shown with Doubleclick ceding ad prominence to Google and now it will be shown in internet video with blip.tv&#8217;s new DIY ad program. [...]]]></description>
			<content:encoded><![CDATA[<p>Well, what do you know? Another of <a href="http://turntable.com/blog/up" target="_blank">my predictions for 2007</a> is just now <a href="http://radar.oreilly.com/archives/2007/02/diy_ads_from_bl.html" target="_blank">coming to the surface</a>&#8230;</p>
<blockquote><p>
Internet advertising works best when anyone can produce a simple ad. This was first shown with Doubleclick ceding ad prominence to Google and now it will be shown in internet video with blip.tv&#8217;s new DIY ad program.
</p></blockquote>
<p>It doesn&#8217;t appear to be as advanced as what I proposed &#8211; bidding for ad placement, different ads served to different users, with green screened product placement ala in-game ads. However, that will emerge. Count on it.</p>
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