Get your story straight
This was found in a good article on pricing and selling strategies…
…things-with-stories sell faster than things-without-stories. How much faster depends on the story.
…
The value of an item – in the mind of a consumer – is simply the difference between the anticipated price and the price on the tag. When the anticipated price is higher than the price tag, it’s a “good value.” When the anticipated price is lower than the price tag, it’s a bad value. Good stories raise the anticipated price.
I would also add that good stories get repeated.
Speaking of good stories, below are some from my reading list, via Good Reads (I’ve tried most of the competitors and this was my fave). I need a new book, so I would love to get your recommendations.
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