You press the button, we do the rest
This SlideShare presentation by Peter Merholz of Adaptive Path is mandatory viewing for anyone interested in product design and marketing strategy.
My take aways:
- Why user experience is the differentiator
- Experience first, then features, then technology
- A real vision focuses on the user experience
- The value curve of the Wii vs. Xbox and PS3 proves: experience matters, technology doesn’t
- Leverage the system, place functionality where appropriate in the ecosystem
- Products are people – what kind of person is your product?
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