turntable / as the table turns

This piece on the Economics of Free does a nice job of summarizing how people thrive by giving it away:

So, the simple bulletpoint version:

1. Redefine the market based on the benefits
2. Break the benefits down into scarce and infinite components.
3. Set the infinite components free, syndicate them, make them easy to get — all to increase the value of the scarce components
4. Charge for the scarce components that are tied to infinite components

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