turntable / as the table turns

Well, what do you know? Another of my predictions for 2007 is just now coming to the surface…

Internet advertising works best when anyone can produce a simple ad. This was first shown with Doubleclick ceding ad prominence to Google and now it will be shown in internet video with blip.tv’s new DIY ad program.

It doesn’t appear to be as advanced as what I proposed – bidding for ad placement, different ads served to different users, with green screened product placement ala in-game ads. However, that will emerge. Count on it.